Product Packaging

Energy Drink Label
This was a semester-long project for my beginning Photoshop class, to create a label for a fictional product of our choice. It had to be the correct dimensions to fit on an actual object, and had to be printed out to be brought into class for a final demonstration at the end of the semester.

I chose to do an energy drink in a 20oz bottle called “Tribal Infusion”.
The image here has been resized for the web and changed to RGB color, but the original was in CMYK format, and large enough to wrap around the exterior of a soda bottle. I had already had four years of practice with Photoshop, so the biggest thing I took away from this class was how differently images appeared in RGB (web colors) versus CMYK (print colors). If I had to do it all over again, I would work on the image in RGB, and convert it later to CMYK when I was ready to print it, rather than working the entire time in CMYK, having no idea how the final product was going to end up looking.

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